- Consumer rights are a crucial aspect of modern economies, safeguarding individuals from unfair trade practices and ensuring that they receive value for their money. At the heart of consumer rights are protections that promote fairness, transparency, and safety in the marketplace. These rights include the right to be informed, which ensures that consumers have access to clear, truthful, and complete information about products and services. Another fundamental right is the right to choose, which allows consumers the freedom to select from a variety of competitive offerings.